Lead – Abm Coe

Lead – Abm Coe

Requirements

• At least 8+ years of experience in B2B marketing with a focus on ABM, including at least 3+ years in a senior leadership or management role
• Strong understanding of ABM strategies, frameworks, and tools, with hands-on experience in campaign execution and cross-team collaboration
• Experience working closely with sales teams to define and execute joint ABM strategies, and enabling them with the tools, processes, and knowledge to succeed
• Strong analytical skills with experience measuring and optimizing ABM programs
• Proven ability to build cross-functional relationships, lead teams, and communicate effectively at all levels of the organization
• Comfortable working in a fast-paced, dynamic environment with a willingness to adapt to evolving business priorities and goals
• Familiarity with ABM platforms (e.g., 6sense, Demandbase) and CRM tools (e.g., Salesforce) to support campaign execution and performance tracking

Responsibilities

• Lead the design, creation, and execution of the ABM Center of Excellence at MongoDB, developing frameworks, best practices, and guidelines for ABM strategies
• Serve as a thought leader on ABM strategy across the business
• Work directly with regional marketing teams to adapt the ABM strategies to regional needs and opportunities
• Partner with sales leadership to ensure ABM strategies align with sales objectives
• Define key metrics to evaluate the success of ABM initiatives
• Evaluate and implement ABM tools and technologies that will drive efficiencies, improve data analysis, and enhance customer insights
• Work closely with Marketing Operations, Demand Generation, Product Marketing, and Sales teams to ensure alignment on ABM initiatives and strategy execution

Preferred Qualifications

• Experience with SaaS or technology companies
• Background in global marketing and working with regional teams across different markets
• Degree in Marketing, Business, or related field