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SEM Manager
| Company | Conde Nast |
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| Location | New York, NY, USA |
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| Salary | $90000 – $110000 |
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| Type | Full-Time |
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| Degrees | |
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| Experience Level | Mid Level, Senior |
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Requirements
- 3-5+ years of hands-on experience managing SEM/PPC campaigns with a proven track record of driving profitable customer acquisition–applicants may be asked to submit live campaigns that demonstrate their SEM ability and be prepared to discuss
- Expertise in Google Ads, Microsoft Ads (Bing), and Apple Search Ads with a deep understanding of bidding strategies, keyword optimization, ad extensions, and audience targeting
- Strong analytical skills with experience in budget forecasting, campaign performance tracking, and LTV-based decision-making
- Experience with A/B testing frameworks, conversion rate optimization (CRO), and landing page optimization strategies
- Strong understanding of the mobile app ecosystem
- Proficiency in Google Tag Manager, Mode, major analytics platforms and MMPs like Branch, martech SEM analytics platforms (we have our own in-house), SEM performance tracking tools, and Google Sheets
- Highly collaborative and comfortable working cross-functionally with creative, analytics, and product teams
- Excellent problem-solving skills with a data-driven mindset and the ability to pivot based on performance insights
- Passion for subscription-based and e-commerce businesses, with a strong understanding of customer acquisition funnels and retention strategies
Responsibilities
- Lead and develop SEM campaigns for our US subscription brands, Vogue, GQ, Conde Nast Traveler, The New Yorker. Bon Appétit, Wired, Vanity Fair, the Allure Beauty Box, and GQ Box, collaborating with Search, Creative, and Analytics Teams and contractors.
- Own and execute SEM campaigns across Google Ads, Microsoft Ads (Bing), Apple Search Ads, to drive new subscriber and app growth
- Day-to-day management of SEM campaigns including keyword strategies, writing ad copy, identifying new opportunities, strategic optimization of existing campaigns, messaging refinement, optimization of landing page messaging, enhancing the customer journey, competitor analysis, and optimizing bidding approaches to maximize conversions and minimize cost per acquisition (CPA).
- Drive SEM strategies around major events or moments
- Build and manage budgets and forecasts at the campaign, brand, and platform level, ensuring efficient allocation of spend to achieve subscriber growth and LTV targets
- Implement and analyze A/B testing on ad creatives, landing page messaging, offers, and audience segmentation to drive continuous improvement in performance
- Monitor and adjust bidding strategies, audience targeting, and campaign structures to optimize for efficiency and scale
- Track and report on campaign performance, providing actionable insights and recommendations to key stakeholders to improve campaigns, CPA, and efficiencies
- Educate stakeholders with SEM trainings, new best practice documentation, and wider team presentations
- Stay informed on industry trends, competitor activity, and search engine algorithm updates to maintain best-in-class SEM execution and proactively anticipate shifts in SEM and provide strong solutions.
Preferred Qualifications
No preferred qualifications provided.
