Marketing Analytics Manager

Bachelor’s degree in a related discipline and 6 years’ experience in a related field. The right candidate could also have a different combination, such as a master’s degree and 4 years’ experience; a Ph.D. and 1 year of experience; or 10 years’ experience in a related field
6+ years of business analytics experience and experience with complex database systems, business intelligence tools, and related systems required
Experienced in SQL writing and query optimization
Experience with web/digital analysis software such as Adobe Analytics and/or Google Analytics
Experience with reporting and data visualization in analytical tools such as Tableau, Power BI, and/or Domo
Excellent interpersonal, presentation, and collaborative skills to work effectively with teams throughout the organization

Identify actionable insights and contribute to marketing recommendations through effective presentations and data visualization
Develop and maintain intuitive dashboards and visualizations to support data-driven decision-making
Communicate findings to stakeholders and provide data-driven recommendations
Perform recurring and ad-hoc analysis to inform and support business objectives
Continually advance the team’s analytical capabilities, including incremental investment analysis, building diminishing return curves, test and learn, insights automation, and other sophisticated methodologies
Apply advanced analytics to provide insights based on historical trends and future forecasts
Support digital analytics data capture, data accuracy, and improve systems and tools
Validate the data in our reporting to ensure cross system data are accurate and align to how the business defines them