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Head of Growth Marketing

Head of Growth Marketing

CompanySide
LocationSan Francisco, CA, USA
Salary$160000 – $230000
TypeFull-Time
Degrees
Experience LevelSenior, Expert or higher

Requirements

  • 8+ years of B2SMB marketing experience, with 3+ years leading ABM, community, or network marketing efforts
  • Demonstrated ability to align marketing with go-to-market strategy to drive pipeline and revenue
  • Proven success building and scaling referral, ambassador, or rev-share programs
  • Strong experience growing and activating customer or partner communities
  • Track record of driving qualified lead generation through integrated, multi-channel campaigns
  • Excellent cross-functional collaboration skills, especially with Sales and Customer Success
  • Strong project management and execution skills across multiple concurrent initiatives
  • Analytical mindset with the ability to turn data into actionable insights
  • Exceptional written and verbal communication skills
  • Proven experience managing and developing high-performing marketing teams, with the ability to hire, coach, and lead.

Responsibilities

  • Lead strategy and execution of ABM campaigns aligned with Sales and Customer Success to target high-value accounts
  • Build and manage community-led marketing programs, including ambassador, referral, and revenue share initiatives
  • Design and launch campaigns that generate qualified leads and drive revenue and pipeline growth
  • Grow and engage a community of brand advocates, partners, and influencers to fuel network-based growth
  • Develop strategies to expand community reach and impact through events, content, social channels, and thought leadership
  • Collaborate with Product Marketing and Content teams to deliver personalized, high-impact campaigns
  • Analyze and optimize performance of ABM, community, and lead generation programs using data and insights
  • Ensure GTM alignment by partnering with Sales on messaging, campaign planning, and execution
  • Use community and customer insights to inform marketing, product, and customer experience strategies
  • Drive cross-functional collaboration across Sales, Customer Success, and Product to ensure cohesive execution

Preferred Qualifications

    No preferred qualifications provided.