Account Based Marketing Program Coordinator

Account Based Marketing Program Coordinator

Requirements

• Bachelor’s Degree in Marketing, Business or a related field, or equivalent experience.
• 2+ years of experience in marketing, project management, or ABM, ideally in a B2B environment.
• Experience supporting ABM or lead-generation campaigns, including working with cross-functional teams (marketing, sales, customer success or enablement).
• Familiarity with platforms such as Demandbase and Asana, or similar tools.
• Experience with CRM (Salesforce), marketing automation (Marketo, HubSpot, Pardot), and analytics platforms highly preferred.
• Strong communication, collaboration and stakeholder management skills, with the ability to work cross-functionally.
• Excellent project management skills, with experience in Agile methodologies being a plus.
• Understanding of ABM/ABX strategies, frameworks, and tools (e.g., 6sense, Demand-base, Terminus).
• Knowledge of ABM and paid marketing campaigns such as display, video, and social media advertising.
• Detail-oriented with a keen focus on accuracy, deadlines, and consistency.
• Self-starter and strong problem-solver who thrives in a fast-paced environment, managing and prioritizing multiple projects and deadlines.
• Demonstrates a high-level of professionalism as well as effective written, verbal and interpersonal communication skills.
• Basic understanding of data analysis, ABM KPIs, and marketing reporting metrics.

Responsibilities

• Collaborate with and serve as a main point of contact for sales/pre-sales, sales enablement, marketing, and other teams (including external agencies and contractors) to ensure alignment on ABM strategies and objectives.
• Coordinate the day-to-day logistics of our ABM program, including tracking project timelines and deadlines in project management tooling (Asana), ensuring that all ABM initiatives stay on track and meet deadlines, and maintaining documentation (meeting notes, playbooks, best practices, work flows, etc.).
• Assist in managing ABM initiatives through Demand-base, including account list uploads, audience segmentation, personalization, and performance tracking.
• Assist sales/pre-sales teams by providing them access to the necessary resources, insights, and reports to support outreach efforts and account engagement. Work with the sales team to develop and maintain accurate account lists.
• Assist in coordinating campaigns, events and webinars that are part of the ABM strategy.
• Assist in the coordination, management, tracking and distribution of ABM-related content and creative assets to ensure personalized content is delivered according to plan.
• Organize and host internal meetings to align sales/pre-sales and marketing on target accounts, campaign timelines, and engagement results.
• Monitor and compile campaign performance data from Demand-base and other sources (agency reports, Salesforce, Marketo, Tableau, etc.), supporting regular status updates and dashboards, providing insights and KPI reporting.
• Help streamline ABM processes, workflows, and tools to improve overall efficiency and scalability.
• Stay current on ABM trends, tools, and Demand-base features to support campaign effectiveness and ongoing learning.

Preferred Qualifications

• Experience in B2B SaaS, technology, or enterprise solutions is highly preferred.
• Experience with CRM (Salesforce), marketing automation (Marketo, HubSpot, Pardot), and analytics platforms highly preferred.
• Certifications in ABM or Project Management is a plus.
• Experience in Agile methodologies being a plus.
• Familiarity with content creation and campaign execution processes is beneficial.