Social Media Manager

Social Media Manager

Requirements

• Minimum 5+ years professional experience building and executing social media programs across a variety of platforms with expertise in the evolving social media landscape, best practices and emerging trends.
• Strong written communication skills and the ability to craft compelling captions and storytelling content.
• A data-driven mindset with the ability to analyze performance metrics and optimize for maximum results.
• A strong connection to or understanding of mountain sports (climb, snow sports, trail, mountaineering, camp, etc.) and experience working with brand athletes is a plus.
• Familiarity with tools like Hootsuite, Sprout Social, Adobe Creative Suite, Figma or other content creation and scheduling platforms. Knowledge of SEO, email marketing, and digital marketing strategies is a bonus.
• Self-motivated and able to work independently as well as part of a team while maintaining a high level of project ownership, accountability for data and performance, and project-based communication with internal and external stakeholders.

Responsibilities

• Create and implement a multi-platform social media strategy that reflects our brand’s mission, values, and culture while driving consumer acquisition.
• Build and present social campaign strategies to execute brand and seasonal initiatives through social media platforms, with cross-functional marketing coordination and alignment with broader campaign ecosystem.
• Focus on growing our audience and increasing engagement while reflecting the communities we serve.
• Continuously explore emerging platforms, content formats and tools to elevate our social media presence.
• Lead the content strategy, calendar, and briefing process, ensuring all content effectively showcases our products, brand stories, athletes, and community.
• Develop detailed creative briefs that incorporate emerging content trends while ensuring platform-specific optimization.
• Act as producer and real-time content creator for select campaigns, events and activations, capturing and publishing engaging content.
• Foster meaningful conversations and build a loyal community that shares our passion for sport, creative and culture.
• Respond timely to comments, DMs, and encourage user-generated content and participation.
• Develop and maintain strategy and process to leverage generated content with athletes and influential partners (individuals, organizations, or brands) who align with our brand values.
• Develop partnerships, collaborations, or co-hosted social media activations that increase brand awareness.
• Identify and build relationships with influencers and creators.
• Collaborate with our ecommerce team to create integrated shopping experience for seamless purchasing through social media shops. Coordinate with our Digital Marketing team to leverage Paid Digital Media efforts.
• Utilize platform analytics and social listening tools to track key metrics (engagement, reach, sentiment, etc.).
• Analyze data to identify trends, test and optimize content and performance.
• Provide regular reports with actionable insights and recommendations.
• Identify and experiment with emerging social media platforms, features, and trends.
• Stay ahead of algorithm changes and best practices.
• Monitor industry shifts, bringing fresh ideas and creative concepts to the table to ensure we remain at the forefront of the outdoor apparel and equipment space.

Preferred Qualifications

• A forward thinker, always working toward elevating brand opportunities.
• Experience in producing high-quality, visually appealing content through a brand lens that tells a story and engages our community.