Director – Global Brand Strategy

Director – Global Brand Strategy

Requirements

• 10+ years of experience in brand strategy or corporate brand management, ideally in complex, matrixed organizations.
• Deep expertise in brand architecture, positioning, and portfolio strategy.
• Demonstrated success leading brand transformation or evolution initiatives.
• Strong analytical and conceptual thinking, with the ability to translate abstract ideas into structured frameworks.
• Excellent communication and influence skills—comfortable working across senior leadership and multiple functions.
• Bachelor’s degree in Marketing, Brand Strategy, Business, or related field; MBA or relevant advanced degree preferred.
• Experience working with or within brand strategy consultancies.
• Global brand strategy and multi-market brand architecture exposure.
• Bilingualism (French, English, both oral and written) is required for Quebec only.

Responsibilities

• Lead the development and ongoing refinement of the corporate brand strategy, ensuring it reflects our vision, values, and market positioning.
• Define and manage a comprehensive brand architecture that organizes and aligns our brand portfolio—corporate, product, and sub-brands.
• Translate strategic brand positioning into actionable frameworks and tools for internal and external use.
• Partner with executive leadership to ensure business strategy and M&A activity informs brand strategy and go-to-market plans.
• Serve as the strategic brand lead in cross-functional initiatives (e.g., rebrands, product launches, global expansions).
• Establish governance models and processes to ensure consistent brand application across all touchpoints and business units.
• Conduct brand equity research and competitive audits to inform strategic decisions and measure brand health.
• Guide brand naming, messaging, and identity systems in collaboration with creative and content teams.
• Oversee strategy and management of the global employee brand site.
• Provide direction on trademark management and oppositions, working closely with Legal Counsel.

Preferred Qualifications

• MBA or relevant advanced degree preferred.