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Creator Marketing Intern

Creator Marketing Intern

CompanyMatch Group
LocationNew York, NY, USA
Salary$32 – $37
TypeInternship
DegreesBachelor’s
Experience LevelInternship

Requirements

  • Current undergraduate pursuing a degree in Marketing, Communications, Cultural Studies, Media, or a related field
  • Passion for internet culture, creators, and how brands earn attention online
  • Familiarity with TikTok, Instagram, YouTube, Substack, and emerging media platforms
  • Strong visual communication skills, comfortable turning insights into clear presentations
  • Curiosity, creativity, and a sharp eye for trends and patterns
  • Eagerness to learn from a team deeply focused on brand relevance and connection
  • You’re a proactive thinker who loves asking: “What are we missing?” or “How can we make this more relevant?”

Responsibilities

  • Conduct a cultural and competitive audit of creator-led marketing campaigns, examining both direct competitors and culturally relevant tech and lifestyle brands.
  • Identify and analyze platform-native behaviors, storytelling formats, and creator archetypes that resonate with Gen Z and young millennials.
  • Research experimental and emerging brand tactics across social platforms, while considering ways to bring this to life for Hinge (considering we are a brand that is dark on organic social) — including creator co-creation, meme formats, comment section strategy, and lo-fi content trends.
  • Capture how brands are using creator partnerships and community insights to build emotional resonance and long-term brand affinity.
  • Synthesize findings into a visual insights report with campaign examples, strategic patterns, and thought-starters to inform Hinge’s creator marketing and strategic direction.
  • Collaborate closely with the Creator Marketing team to ensure insights are grounded in Hinge’s brand voice and differentiated value in the dating category.
  • Scope out the project, timeline, and key deliverables to ensure a clear, strategic foundation for the work ahead.

Preferred Qualifications

    No preferred qualifications provided.