Client Strategy Lead – Media

Client Strategy Lead – Media

Requirements

• 4+ years of experience in Client Strategy, with a bachelor’s degree or equivalent work experience.
• You lead portions of client business with confidence, applying strong knowledge of integrated marketing strategy and media planning to drive cross-channel success.
• You are experienced in translating campaign performance and analytics into actionable insights that inform strategic decisions.
• You partner closely with media, creative, and analytics teams to ensure alignment from strategy through execution and reporting.
• You contribute to the creation of strategic decks, POVs, and performance reviews, clearly articulating opportunities and recommendations to clients.
• You help oversee workflows and internal communications, supporting seamless delivery and cross-functional coordination.
• You bring a balance of critical thinking, attention to detail, and collaborative spirit to every project and partnership.
• A commitment to curiosity and adaptability as a Continual Learner, staying at the forefront of media innovation while prioritizing client success with a Customer-Focused mindset that seeks opportunities to deliver meaningful value.
• A dedication to People-Focused leadership, fostering collaboration, innovation, and professional growth by leading by example and nurturing strong relationships that empower others to excel.

Responsibilities

• Build and nurture client relationships through thoughtful communication, actively deepening your understanding of client goals, and proactively identifying opportunities to enhance their strategies.
• Craft tailored, full-funnel media plans that blend digital and traditional channels, optimizing budget allocations, channel mix, and flighting strategies using data-driven insights and planning tools.
• Partner with media teams to oversee budget management and forecasting, ensuring that media spend remains aligned with client goals while allowing for agility and timely optimization.
• Solve complex issues with confidence and efficiency, supporting your team to exceed expectations and engaging with leadership when needed for strategic direction.
• Collaborate with senior leadership and channel teams to create, refine, and present compelling media plans, strategic insights, and thought leadership materials using Keynote or PowerPoint.
• Act as a key liaison, bridging communication between clients, internal teams, and external partners to advance omnichannel strategies and drive exceptional media outcomes.
• Define clear, measurable digital marketing objectives in collaboration with clients and the PMG strategy, media, and analytics teams to ensure impactful campaign execution.
• Continuously monitor and assess campaign performance, developing data-driven reports and dashboards to provide clients with actionable insights and recommendations.
• Manage omnichannel campaign budgets, proactively adjusting allocations as necessary and troubleshooting any performance issues that may arise.
• Organize, develop, and present key client reporting deliverables across media channels, ensuring clarity, accuracy, and actionable insights.
• Drive the testing and learning agenda for campaigns, reporting on results and facilitating incremental testing across all channels to foster continuous improvement.
• Stay agile in a fast-paced environment with shifting priorities, maintaining timely and effective communication across teams.
• Stay up-to-date on industry trends, emerging media platforms, and technological innovations, providing clients with forward-thinking insights and strategies for growth.
• Build a comprehensive understanding of each client’s business by analyzing industry trends, target audiences, and competitors to create highly relevant, effective media strategies.
• Ensure operational excellence and project management success by maintaining organized schedules, prioritizing projects, and optimizing team workflows.

Preferred Qualifications

No preferred qualifications provided.