Senior Specialist – Offline Marketing
| Company | Hello Fresh |
|---|---|
| Location | Toronto, ON, Canada |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | |
| Experience Level | Senior |
Requirements
- 3+ years of experience in growth or performance marketing (or in a related/relevant field)
- Advanced proficiency in Excel/Google Sheets is required
- Organized and detail oriented
- A strong critical quantitative thinker
- Skilled in project management and operations
- Experienced in executing digital or print marketing campaigns
- Have an interest in improving processes and scaling activity
- A self-starter who takes initiative
- Energized by helping to solve problems and breaking down barriers
- Experienced with working with multiple stakeholders with limited supervision
- Entrepreneurial and fast moving with the ability to pivot when faced with a challenge
- Bilingual (French) is a plus
Responsibilities
- Be responsible for managing the error free execution of direct mail campaigns for HelloFresh Canada, Chefs Plate and Factor Canada.
- Execute monthly direct mail audience targeting by working with large Canada Post and internal data sets via Excel.
- Own the relationship with external vendors and partners to execute Direct Mail campaigns.
- Manage the creative pipeline with the Brand Team (approval of design, copy and landing pages).
- Monitor and optimize campaign performance through A/B testing, data reporting and analyzing insights.
- Manage critical operations including voucher creation, campaign setup, invoicing and cost reporting.
- Responsible for the month end finance process including but not limited to the approval of invoices and variance analysis.
- Project manage ad hoc marketing campaigns in Direct Mail and other growth channels: developing strategy, planning, execution, budgeting, and analysis.
- Identify opportunities to drive customer growth in specific audience segments and geographic regions.
- Develop strategy for the testing pipeline for discounting, creative, format and audiences as well as any other levers that will contribute to the success of your channels.
- Identify opportunities for growth and optimization as well as challenges and provide recommendations for solutions that improve core KPIs.
- All other duties, as assigned
Preferred Qualifications
- Bilingual (French) is a plus