Senior Web Analyst

5+ years in marketing/product analytics, focused on web and user journey analysis for B2B or self-serve digital funnels.
Advanced Amplitude skills with hands-on experience in funnel analysis, segmentation, and optimization.
Strong communicator with the ability to turn complex data into compelling stories for executive audiences.
SQL proficiency and experience building dashboards in Tableau.
Expertise in A/B testing, data instrumentation, and managing GTM/web tracking.
Experience working cross-functionally in fast-paced or high-growth environments.

Analyze user journeys in Amplitude to uncover friction points, behavioral insights, and optimization opportunities across self-serve and sales-assisted funnels.
Build web performance frameworks to track and improve KPIs related to conversion, engagement, and user flow.
Develop dashboards and reports using Tableau and Amplitude, delivering clear, executive-ready insights on trends, shifts, and growth opportunities.
Support A/B testing with data-driven hypotheses, success criteria, and impact analysis across key pages and flows.
Ensure clean, accurate tracking, managing GTM implementation and collaborating with Engineering to validate pipelines and event logic.
Tell clear data stories, translating behavior into actionable recommendations with business impact.
Lead analytics for web initiatives, proactively surfacing insights that drive experimentation and reduce drop-off.
Collaborate across teams, aligning data work with Marketing, Product, Engineering, and RevOps goals using tools like Jira and Confluence.