Product Marketing Manager
| Company | Figma |
|---|---|
| Location | San Francisco, CA, USA, Remote in USA, New York, NY, USA |
| Salary | $149000 – $238000 |
| Type | Full-Time |
| Degrees | |
| Experience Level | Senior |
Requirements
- 5+ years in product marketing
- Direct experience operating as a full-stack marketer, leading cross-functional initiatives from ideation to execution
- Demonstrated ability to learn new products and industries—unafraid to dive into the nitty gritty technical details
- Track record of being able to manage stakeholders at all levels, from individual contributors to senior executives. Must have experience driving executive-level conversations
Responsibilities
- Take ownership of product marketing efforts for Figma’s collaboration products, FigJam and Slides, with responsibility for driving end-to-end go-to-market efforts
- Lead product launches and be a partner to the Product team, with a focus on getting results and a desire to experiment with new channels
- Develop product messaging and positioning that sets us apart from competitors and demonstrates understanding of our customers’ needs
- Manage our beta programs, from customer outreach, managing beta communications, coordinating feedback sessions, to promoting customer success stories
- Drive deeper engagement of our product through a variety of educational content—blog posts, product tips, best practice guides, live streams, and more
- Partner with the broader marketing team to launch campaigns that span web, onboarding, activation, and adoption
- Work with the Sales team to develop impactful enablement resources and arm the team to better position ourselves against other competitors and products
Preferred Qualifications
- Deep experience with online whiteboards and presentation software
- Experience in B2B SaaS and/or Enterprise
- Experience in Growth Marketing
- Experience working with brand designers and marketers