Social Media Lead

Social Media Lead

Requirements

• Bachelor’s degree in online marketing, marketing, journalism, public relations, communications, a related field required.
• Minimum four (4) years’ experience in social media marketing, social content creation, and using online marketing programs to acquire new members.
• Minimum three (3) years’ experience handling medium-sized social media budgets.
• Expert in successfully managing strategic social media campaigns on Facebook, LinkedIn, Twitter, Instagram, YouTube, and other online platforms.
• Proficiency with Google Analytics, Facebook Insights, Facebook Business Manager, YouTube Insights and Twitter Analytics.
• Experience with Sprout Social or other marketing platforms, including Salesforce and Hubspot.
• Flexible work schedule; evenings, and weekends.
• Valid Texas Driver’s license or obtained within 30 days of hire.
• Bondable

Responsibilities

• Develop and oversee a comprehensive social media strategy, aligning with the company’s core values and marketing objectives.
• Create and manage a master implementation plan for all corporate social media platforms, ensuring up-to-date practices and brand consistency.
• Lead the day-to-day management of social media campaigns and content, including content approval, deadline management, and ensuring brand voice consistency.
• Coordinate with various departments, such as Retail and Lending, to communicate campaigns effectively and manage change.
• Collaborate with the Marketing & Communications teams to produce engaging content across social media channels.
• Supervise the creation of text, images, and videos, ensuring adherence to brand guidelines and quality standards.
• Define, track, and analyze key performance indicators (KPIs) for social media strategies to assess effectiveness and drive continuous improvement.
• Implement and refine testing and user experience methodologies for both organic and paid social media components to optimize campaign performance.
• Manage multiple social media accounts, interacting with members and stakeholders to foster a positive community experience.
• Build and maintain relationships with social media influencers, including contract negotiations and collaboration on events and content.
• Participate in on-site internal and external events to capture compelling photography and create engaging live posts for various social media channels.
• Drive innovation in paid social and retargeting strategies through audience segmentation and personalization.
• Stay abreast of the latest trends in social media marketing, sharing insights with the team and serving as an expert advisor within the organization.
• Demonstrate effective teamwork through clear communication, collaboration, reliability, and commitment to collective goals.
• Engage in continuous learning and professional development to enhance skills and contribute to the team’s success.
• Manage the social media calendar, balancing various types of content to maximize follower engagement.
• Create engaging and diverse social media content across various locations, adapting to different settings and contexts to enhance the brand’s outreach and relatability.
• Oversee special projects and perform additional duties as assigned, supporting the organization’s evolving needs.

Preferred Qualifications

No preferred qualifications provided.