Vertical Strategy Lead

Vertical Strategy Lead

Requirements

• 10+ years of experience in developing content for digital media and platforms within advertising-based business models.
• Possesses a strong understanding of lower and full-funnel advertising, data, and measurement and insights into industry and cross-industry client trends. Previous experience with agencies, brands, or consultancies in this capacity is a plus.
• 5+ years of demonstrated experience in leading cross-functional teams to generate compelling, insights-driven content that uniquely addresses customer needs and drives revenue.
• Bachelor’s/Master’s degree in a relevant field such as Business Administration, Marketing, Strategy, or equivalent experience.
• Proven track record independently leading initiatives as an individual contributor while also managing complex content initiatives, managing multiple stakeholders, and ensuring teams deliver high-quality work on time.
• Demonstrated ability to develop and execute strategic visions that align content initiatives with broader company goals, showcasing comprehensive strategic thinking.
• Ready to enthusiastically embrace AI technology to create systems that deliver custom content at scale.

Responsibilities

• Develop sales content strategy, including messaging, positioning, and value propositions tailored to business objectives, vertical, and regional needs. Identify content gaps, prioritize content development, and align resources.
• Develop deep understanding of key vertical and regional business needs, and highly actionable insights about how Pinterest is uniquely positioned to address those needs.
• Work with colleagues to navigate content production workflows.
• Identify experts across the organization and work collaboratively across teams to build vertical best practices.
• Be the subject matter expert for the vertical / sector understanding industry business challenges and appropriately map to the relevant Pinterest business solutions.
• Conduct industry analysis to stay informed about trends, competitive landscape, and emerging opportunities within the vertical, using these insights to drive strategic content initiatives.
• Translate complex industry data into actionable insights and strategic recommendations, enabling the creation of content that resonates with target audiences and supports Pinterest’s business objectives within the vertical.
• Facilitate regular communication and collaboration among cross-functional teams, including Sales, Marketing, Product, and Leadership, to align on content priorities, objectives, and strategic direction.
• Actively engage with stakeholders to gather feedback on content needs and effectiveness, ensuring a continuous feedback loop that informs ongoing content optimization and strategic adjustments.
• Provide stakeholders with clear visibility into content strategy, development processes, and performance metrics through regular reports and presentations, enabling informed decision-making and fostering a sense of shared ownership.

Preferred Qualifications

• Previous experience with agencies, brands, or consultancies in this capacity is a plus.