Manager of Marketing and Communications – Sam Fox School

Manager of Marketing and Communications – Sam Fox School

Requirements

• Bachelor’s degree in communications, marketing, journalism, business administration, English, or related field.
• Three years of progressive responsibility in related area.

Responsibilities

• Develops, manages, and directs marketing and communications, coordinating a cohesive institutional identity.
• Ensures that all communications, including media relations, advertising, promotions, graphics, and digital communications, are working together in concert.
• Finds creative ways of reaching target audiences to market both specific programs and the Museum in general.
• Researches market and visitor analytics to help evaluate the effectiveness of marketing and communications strategies.
• Serves as project manager and supervisor for content creation and marketing communications.
• Manages the creation, design, and production of seasonal print communications, including the Museum’s biannual newsletter and event-related announcements.
• Creates, manages, and sustains an impactful online presence through social media, website, and targeted email marketing.
• Establishes and ensures adherence to budgets and schedules.
• Contracts and works with a variety of outside service providers, including designers, printers, and advertising venues.
• Supervises the full-time Digital Initiatives and Marketing Coordinator.
• Oversees the management of the Museum membership program in coordination with University Advancement.
• Supervises the part-time Membership Coordinator.
• Works with the Sam Fox School Communications office to coordinate communications, cross-marketing, and messaging for greater impact for both the Museum and the School.
• Works with the University Marketing & Communications office to raise public awareness of the Museum and its programs locally, nationally, and internationally.
• Liaises with other University communications staff to raise awareness of the Museum across campus and meet shared marketing goals.
• Performs other duties as assigned.

Preferred Qualifications

• Master’s degree in art history, English, communications, marketing, or equivalent.
• Five years marketing and communications experience; museum marketing and public relations.
• Adobe Creative Studio, Adobe InDesign, Change Management, Civic Engagement, Community Development, Customer Relationship Management (CRM) System, Editing Process, Email Campaign Management, Fundraising Communications, Leadership Management, Marketing Plan Development, Market Research Data Analysis, Strategic Communication Planning, Target Marketing, Team Management, Technology Integrations, Time Management, Visual Communications, Volunteering, Writing.