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Senior Brand Strategist – Newsroom Initiatives
| Company | The Washington Post |
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| Location | Washington, DC, USA |
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| Salary | $91800 – $153000 |
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| Type | Full-Time |
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| Degrees | |
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| Experience Level | Senior, Expert or higher |
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Requirements
- 7+ years of experience in marketing strategy, editorial packaging, or media planning—ideally within a newsroom, publisher, or media agency.
- Deep understanding of how editorial organizations operate and how journalism intersects with commercial strategy.
- Proven ability to shape and articulate editorial initiatives for brand audiences.
- Exceptional verbal, written, and visual storytelling skills.
- Highly collaborative and able to navigate editorial, sales, and marketing environments with nuance and diplomacy.
- Confident in presenting to internal teams and external stakeholders.
- Proficient in Google Slides, PowerPoint, and other visual storytelling tools.
- Organized, proactive, and comfortable managing multiple priorities in a fast-paced environment.
Responsibilities
- Collaborate directly with newsroom leadership to identify editorial initiatives, franchises, and priority coverage areas that have strong brand alignment potential.
- Translate editorial initiatives into clear, compelling positioning materials for the Sales team—including sponsorship packages, sales narratives, and go-to-market strategies.
- Develop and maintain a suite of sales enablement tools that help sellers articulate the value of newsroom-led opportunities, including positioning decks, vertical one-pagers, calendars, and FAQs.
- Serve as a bridge between editorial and commercial teams—ensuring clarity around editorial vision, audience targets, and partnership guidelines.
- Align editorial programs with marketplace demand by advising on structure, scale, timing, and packaging based on advertiser needs and industry trends.
- Use research, audience insights, and performance data to support strategies and inform how initiatives are positioned in the market.
- Stay attuned to cultural moments, policy shifts, and audience behavior to surface timely and relevant brand opportunities.
- Help develop internal processes and cross-functional workflows that improve visibility, communication, and go-to-market readiness for editorial initiatives.
Preferred Qualifications
No preferred qualifications provided.
