Posted in

Senior Marketing Manager

Senior Marketing Manager

CompanyEpic Games
LocationLos Angeles, CA, USA, New York, NY, USA
Salary$142157 – $252051
TypeFull-Time
DegreesBachelor’s
Experience LevelSenior, Expert or higher

Requirements

  • 5+ years of experience in video game marketing, including PC, console and mobile gaming; passion for gaming
  • Experience in working with Licensed IP partners
  • Background in marketing, communications, business, or related fields
  • Executing a global vision/strategy
  • Leading cross functional teams on projects
  • Balancing priorities and internal resources
  • Presenting plans and discussing strategy with leadership
  • Working with internal and external creative teams to make static and video assets

Responsibilities

  • Work with the publishing team to develop Go-To-Market plans and execution of all marketing tactics
  • Devise, drive, and execute strategy that delivers on the global brand vision (of both Fortnite and licensed IP) and the business goals
  • Work with licensed IP to collaborate on a campaign that includes content creation, communication strategy, co-promotion, and in-game assets
  • Coordinate with external partners including IP, First Party and hardware partners to maximize marketing impact and reach
  • Coordinate with cross-functional studio teams (production, design, art, online services, business intelligence) to ensure broad marketing POVs and visibility on all initiatives
  • Provide insights for optimizing every campaign for reach, engagement, and monetization and ensure optimal allocation of internal resources
  • Build/maintain relationships with internal teams: executives, game leads, social, community, PR, influencer relations, creative services, video, localization and more

Preferred Qualifications

  • Bonus: Live games as service experience
  • Bonus: Experience in the music industry or with music partnerships