Digital Marketing Manager

Digital Marketing Manager

Requirements

• 3+ years’ relevant experience with digital marketing for brand and entertainment properties
• YouTube experience required, passion for the platform preferred
• Demonstrates ability to prioritize, meet deadlines, make business decisions, and change course of action quickly
• Demonstrates ability to advise on agency, vendors and contracts as needed
• Experience working across multiple mediums – social media, digital placements, websites
• Ability to work effectively in a fast-paced environment, juggling multiple projects and within a highly matrixed organization
• Excellent interpersonal skills to ensure successful stakeholder interactions, strong working relations and the ability to interface with varied levels of management, senior peers and partners across varying teams
• Experience in a highly collaborative environment with the ability to be open minded to feedback and always seeking out the best idea, not just their own idea
• Participates in determining objectives of assignments. Plans, schedules and arranges own activities in accomplishing objectives and can delegate work appropriately
• Outstanding communication skills, written and oral.
• Demonstrate strong working knowledge & emerging media and new technology platforms.
• Experience with visual storytelling, and producing compelling and engaging social content
• A passion for YouTube, Disney, and brand stewardship
• Demonstrate strong creative strategy, original and outside the box thinking
• Openness to feedback with the ability to defend a strategy choice while respectfully managing revisions
• Solution-oriented perspective that manages change well
• Ability to manage time efficiently and work within a deadline-oriented environment
• Ability to work flexible hours including nights and weekends
• Willingness to try new things and gain new skills
• Knowledge and understanding of social media KPIs
• Ability to navigate a complex, matrixed organization

Responsibilities

• Manage execution of digital campaigns and macro-level strategies considering brand voice, content volumes, creative themes, rollout strategies, and calendar prioritization
• Manage development of overarching digital campaigns, macro-level strategies by brand, content volumes, creative themes, rollout strategies, and calendar prioritization in collaboration with Sr. Manager
• Data input, updates, and maintenance of strategy and programming calendars using Airtable
• Assist in strategic deliverables inclusive of copywriting, deck design, and research
• Collaborate with internal teams throughout content development lifecycle
• Assist in development of weekly, monthly, and quarterly updates to VP and Corporate Brand
• Oversee the distribution of YouTube documents to relevant stakeholders as directed by team leadership
• Assists in management of repository of all capability documents across Google Drive, Box, OneDrive/SharePoint
• Help coordinate meetings across key stakeholders’ calendars
• Collaborate on calendar planning with Brand & Title counterparts to ensure windowing alignment across the org
• Collaborate with cross functional teams across Disney Entertainment, Global Marketing Strategy, Digital COE, and broader TWDC enterprise for campaign development and long lead planning that is aligned with Brand & Franchise priorities
• Provide project status updates to VP and Corporate Brand
• Oversees the management and updating of all team planning documents, strategies, presentations, and guidelines/process documents for global YouTube
• Manages overarching programming calendars, communication, and Airtables ensuring deadlines are met for internal and external partners
• Accountable for team quarterly team planning meeting agendas and action items
• Manages repository of cross functional team meeting agendas domestically and internationally, including action items and delivery dates
• Disseminate insights on platform updates and best practices for the capability and cross-network teams
• Research projects as assigned by leadership
• Maintain a database of noteworthy creators and vendors the teams can leverage
• Assist in training and providing guidance to Jr. staff and interns

Preferred Qualifications

• Broad understanding of the role of social media in society today and its application to business
• Advanced proficiency with Google, Microsoft Office Suite and Keynote is preferred
• Experience with Airtable, Sprinkler, and Google Suite
• Global stakeholder management experience