Talent Attraction Content Strategist

Talent Attraction Content Strategist

Requirements

• Bachelor’s degree in marketing, communications, journalism, creative writing, or a related field
• 8 years recent relevant experience
• Knowledge of applicable employment discrimination laws
• Familiar with local and national labor market trends pertaining to recruiting
• Working knowledge of recruiting best practices/processes
• Working knowledge and ability to use various social media/technology platforms to recruit and source all level candidates
• Ability to execute recruiting strategy, including employer promotions in the marketplace, candidate management, and diversity sourcing
• Analytical and conceptual skills with a keen attention to details
• Demonstrates a personal and professional presence when interacting with executives, other management leaders, and potential candidates
• Ability to communicate through verbal and written means, with tact and diplomacy, and to present information to a variety of audiences
• Ability to influence decision making when circumstances require
• Ability to establish credibility and interact and maintain effective working relationships with those contacted in the performance of role’s duties
• Demonstrates respect for cultural and linguistic differences and fostering an inclusive work environment
• Organization and planning skills to effectively manage and/or re-prioritize activities and projects to meet deadlines while maintaining a high degree of responsiveness
• Ability to work effectively in a dynamic and fast-paced environment with changing business priorities
• Ability to maintain and work discreetly with confidential information
• Ability to use essential applications and/or databases associated with the role’s duties and responsibilities

Responsibilities

• Inspire the next generation of healthcare talent by writing compelling and creative copy for various platforms across the recruitment funnel
• Build and manage a strategic recruitment marketing content calendar (in collaboration with the marketing team) to support events, healthcare recognitions, employee stories, and hard-to-fill talent campaigns
• Design and create high-quality content (text, images, videos, graphics) for social platforms, including Facebook and Instagram, LinkedIn, Glassdoor, and Phenom CRM
• Engage with social media followers by responding to comments, messages, and inquiries in partnership with our marketing reputation management team
• Launch new employee-generated content campaigns on LinkedIn, unlocking a greater employer sentiment among followers
• Working closely with the recruitment teams, you will create monthly email/SMS outreach to nurture and convert passive talent
• Align campaign messaging with our EVP, priority hiring needs, and current marketing initiatives
• Create templates for the CRM to help streamline the recruiter participation rate
• Create new job summaries, introducing a more creative approach to employee storytelling and driving increased candidate engagement
• Conduct market research, audience analysis, and competitive benchmarking
• Demonstrate proficiency in copy style guidelines

Preferred Qualifications

• Familiarity with social media management tools, email marketing platforms, and paid media best practices
• Skilled in Canva, Adobe Creative Suite, and video editing tools
• Familiarity with project management platforms
• Experience in recruitment marketing, employer branding, or talent attraction preferred