Paid Media Manager – CORP/ENT Lead Gen & Acquisition

Paid Media Manager – CORP/ENT Lead Gen & Acquisition

Requirements

• 8–12 years of experience in B2B demand generation or performance marketing, with a strong focus on paid lead generation for mid-market and enterprise segments.
• Proven success scaling lead gen programs across digital channels such as paid social, content syndication, and search — with a focus on pipeline quality, conversion to revenue, and measurable business impact.
• Experience owning and optimizing paid media budgets and working closely with internal teams and media agencies to manage execution and accountability.
• Skilled at building integrated campaigns across paid channels, developing audience strategies, and tailoring creative approaches by segment, vertical, or buyer persona.
• Proven experience with hands-on setup, execution, and management of marketing campaigns in Salesforce and Marketo.
• Understanding of how paid media programs integrate with marketing automation and CRM platforms to drive lead flow, attribution, and pipeline visibility.
• Strong analytical thinker who uses data to drive decisions, improve performance, and communicate impact.
• Effective cross-functional collaborator who can translate media insights into clear recommendations for Campaigns, Content, Creative, and Sales teams.
• Highly self-directed with the ability to operate independently while influencing across functions and regions in a matrixed environment.
• Outcome-driven mindset with a focus on pipeline contribution, business growth, and continuous optimization.
• Excited to lead through expertise, influence, and execution — with a growth mindset and interest in developing toward broader leadership over time.

Responsibilities

• Act as the global program lead for CORP/ENT paid media — ensuring alignment across regions while owning and executing paid media strategy for the Americas.
• Lead paid media strategy and execution for Asana’s CORP/ENT segments across lead generation and self-serve acquisition (SSB), with a primary focus on driving high-quality lead generation and pipeline growth.
• Own and optimize paid lead gen programs across key digital channels including paid social, content syndication, and search — developing integrated campaigns that connect to segment-specific buyer journeys.
• Serve as the primary paid media partner to the Global Campaigns team, collaborating on campaign development, asset strategy, audience targeting, and regional execution.
• Manage a multi-million-dollar global media investment for CORP/ENT, ensuring efficient spend allocation, performance tracking, and accountability for results through our media agency partnership.
• Collaborate with Marketing Analytics, Marketing Ops, and Data Science to measure and optimize program performance across key stages of the funnel, including MQL quality, conversion rates, pipeline contribution, and ROI.
• Lead incrementality testing, A/B experimentation, and lift studies (in partnership with Analytics and Data Science) to continuously improve targeting, messaging, and media mix.
• Create and present performance reviews, retrospectives, and strategic recommendations to cross-functional partners and senior leadership.
• Champion best practices in B2B lead generation and paid acquisition, contributing to the evolution of Asana’s performance media strategy and capabilities.

Preferred Qualifications

• Growth mindset and interest in developing toward broader leadership over time.