Sr. Product Marketing Manager

Sr. Product Marketing Manager

Requirements

• Bachelor’s degree in marketing, Business, or related field
• 5-8 years of business experience in Marketing or Communications
• Required experience managing project teams and developing strategic communication or product commercialization plans
• Required experience working with advertising and creative agencies, PR professionals, and other external resources to deliver creative materials
• Demonstrated ability to think long-term and strategically while balancing team resources and the tactical execution of individual projects
• Must be comfortable developing and delivering presentations for all levels of executive management and customer leadership teams
• Adaptability and flexibility to meet changing priorities and deadlines
• Proficiency with Microsoft Office Suite

Responsibilities

• Develop and implement impactful, integrated product launch communications and content for Master Lock and its sister brands’ product portfolios
• Drive go-to-market planning and serve as the project lead and steward for all content development and execution
• Leverage the FBIN in-house creative team or outside agency partners; this includes the creation of project briefs, providing clear upfront direction that delivers on business goals or objectives, and the ability to manage multiple partners simultaneously
• Communicate and manage multiple project timetables, meeting deadlines and budget parameters and obtaining approvals
• Develop and maintain a deep understanding of Master Lock’s product portfolio, target markets, customer personas, competitive landscape, value proposition, and key features to guide the execution of marketing strategies
• Partner with established COE (Center of Excellence) commercialization, product management, channel management, brand development, digital and creative teams to create product tools, resources, and content to drive consideration and conversion from prospects and existing customers
• Manage the execution of product marketing strategies, plans, and investments with internal and external teams and agency partners
• Be the main point of contact for marketing content development, production, and execution as defined in the commercialization strategy
• Facilitate creative content and graphics development with internal and external creative teams and agencies
• Execute packaging artwork to support product launch requirements, working with both internal and external creative agency partners
• Collaborate with Brand Development to implement brand strategy throughout all content deliverables for product launch in alignment with the business unit brand strategy
• Support the Security business unit brand & commercialization teams through cross-functional collaboration and best practice sharing, building strong marketing acumen through leadership and mentoring of other team members

Preferred Qualifications

• Omnichannel marketing experience; experience with consumer /durable goods industry in a home improvement or mass channel preferred