Senior Manager – Marketing

Senior Manager – Marketing

Requirements

• 7-10 years in B2B SaaS marketing, with a focus on growth and retention.
• Experience leading and scaling marketing teams, preferably across multiple verticals or product lines.
• Expertise in marketing automation (HubSpot required; Pardot a plus) and CRM (Salesforce required).
• Strong knowledge of digital demand generation, ABM, paid media, and lifecycle marketing.
• Highly analytical with experience optimizing campaigns through performance data and attribution modeling.
• Exceptional collaboration and stakeholder management skills.
• Thrives in a fast-paced, results-driven environment.
• Must reside in the Pacific Time Zone (PT).

Responsibilities

• Develop and execute marketing strategies to drive new customer acquisition and customer retention (Heavy U.S. focus with additional focus in Australia and New Zealand).
• Align closely with Sales, Product Marketing, and Customer Success to ensure unified go-to-market execution.
• Scale high-performing channels across inbound, outbound, paid media, and ABM.
• Lead upsell and cross-sell marketing initiatives to maximize customer lifetime value.
• Hire, manage, and mentor a team of 2-3 marketers focused on demand generation and customer-centric marketing.
• Foster a culture of data-driven experimentation, accountability, and growth.
• Lead with vulnerability, curiosity, and empathy, creating a psychologically safe team environment.
• Act as the primary marketing partner to the Marine and RV & Camping business units, ensuring alignment with strategic goals.
• Build strong relationships with GMs, Sales and Customer Success leaders to ensure marketing efforts support revenue and retention.
• Collaborate closely with Corporate teams (Product Marketing, Creative, RevOps) to drive brand alignment and GTM success.
• Translate growth goals into campaign strategies that span multiple touchpoints and channels.
• Help the team leverage tools like HubSpot, Salesforce, and Pardot to support campaign delivery, but with a focus on outcomes over operations.
• Manage demand gen targets and forecasting and continuously optimize for pipeline efficiency and CAC.
• Drive a programmatic ABM strategy targeting key enterprise accounts.
• Define and report on marketing KPIs, pipeline impact, and ROI.
• Partner with Revenue Operations to ensure accurate attribution and visibility across Salesforce and HubSpot/Pardot.
• Continuously test and refine programs based on performance insights.

Preferred Qualifications

No preferred qualifications provided.