Associate Director – Performance Media
| Company | Bose |
|---|---|
| Location | Framingham, MA, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | Bachelor’s, MBA |
| Experience Level | Expert or higher |
Requirements
- Bachelor’s degree in Marketing, Business, Data Science, or a related field (MBA preferred)
- 12+ years of experience in performance marketing, digital media, or growth marketing, preferably in consumer electronics or DTC
- Proven ability to scale paid media campaigns across Google Ads, Meta, TikTok, DSPs, and other platforms in a high-growth, global environment
- Strong expertise in digital marketing analytics, attribution modeling, and tracking tools (Google Analytics, GA4, Adobe Analytics)
- Experience implementing test-and-learn strategies for continuous performance optimization
- Deep understanding of paid search, social, display, and affiliate marketing
- Data-driven mindset with a strong ability to interpret insights and drive strategic recommendations
- Excellent communication, leadership, and presentation skills
Responsibilities
- Develop and execute paid media strategies aligned with business objectives and marketing goals
- Manage media investments across enterprise channels (Amazon, DTC, and Resellers) to maximize ROI, focusing on incrementality
- Partner with agencies and analytics teams to implement models linking last-click attribution and marketing mix modeling (MMM)
- Ensure forecast accuracy by partnering with analytics & agencies on model calibration
- Lead a team of media specialists and collaborate with agencies to optimize global media effectiveness
- Oversee global performance media campaigns across resellers and media channels (paid search, paid social, programmatic display, video, and affiliate marketing)
- Optimize campaigns to ensure KPIs are met or exceeded through real-time performance monitoring
- Utilize analytics and attribution models to measure success, improve ROI, and allocate budgets efficiently across multiple regions
- Identify opportunities for audience segmentation, A/B testing, and localization to enhance conversion rates and engagement
- Foster a test-and-learn culture to drive continuous campaign improvement
- Lead weekly, monthly, and quarterly business reviews for the performance marketing team
- Mentor, coach, and develop team members, ensuring a high-performance culture
- Work closely with marketing, analytics, product, integrated marketing, and creative teams to align strategies and maximize impact
- Partner with finance and sales leadership to optimize investment allocation across accounts and channels
Preferred Qualifications
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No preferred qualifications provided.