Director of Sales & Marketing

Director of Sales & Marketing

Requirements

• 5+ years of hotel or industry related experience
• Proven performance achieving individual and team sales productivity goals
• Bachelor’s degree in related field or equivalent experience
• Demonstrated experience with industry specific sales programs including Microsoft Office, Delphi.fdc, and/or CI/TY, particularly in detailing Banquet Event Orders (BEOs)

Responsibilities

• Manage property level Sales and Marketing associates (including Sales Managers, Event Sales Managers, Sales and Event Service Managers, and/or Sales Coordinators) by ensuring Associates understand employment practices, recommending employment decisions and corrective action, supporting performance management, and implementing discipline in accordance with Atrium’s Core Values
• Generate new group leads through proactive solicitation using resources such as the internet, 3rd party vendors, brand resources, Property Sales Systems, etc.
• Recruiting, interviewing, hiring, and training Associates
• Aggressively pursuing all appropriate business opportunities within designated Director, Sales & Events assigned accounts or segments including responding to leads, customer solicitation, and relationship building. Achieving individual and team productivity goals
• Planning and executing client site visits, on-site client negotiations and meetings, and pre- and post-con meetings
• Functioning as a key leader of the Revenue Strategy Team along with the General Manager and Director of Revenue Management, helping to develop the pricing, inventory, and marketing strategies
• Functioning as the liaison between the property and the Enterprise Sales Organization, communicating strategies and hotel information, and countersigning all sales contracts
• Actively engaging in the local community as it benefits the hotel, via approved memberships in organizations, charitable activities, and business community events
• Unless the hotel is part of the shared service marketing department, the Director, Sales & Events is responsible for all hotel marketing, ensuring the content and appearance is current, accurate, and optimally represents the hotel. Hotel Marketing includes all print and digital marketing, catering menus, social media posts, online reviews, and all content (text, images and videos) on brand and third-party websites
• Providing financial leadership of the sales function to include forecast Group and Catering Revenue, participating in annual budget process, preparing for and participating in financial reviews at property level and above as well as updating the property Strategic Selling Guidelines
• Conducting and/or participating in the required company standard meetings, including but not limited to daily Operations stand up meeting, Business Review Meeting, Revenue Strategy Meeting, Credit Meeting, BEO meeting, Budget Meetings, and weekly Staff/Executive Committee meeting
• Managing the negotiated Transient segment with support from Atrium National Sales
• Hosting or participating in proactive sales initiatives and events
• Any and all other work as required to complete the primary purpose of the position.

Preferred Qualifications

• 5+ years of hotel sales and marketing experience
• 3+ years successfully directing a sales, catering or similar team
• A strong working knowledge or experience with the Group, Negotiated Transient and Social Event segments
• Working knowledge of ProfitSword forecasting