Director of Account Based Marketing - Abm

Director of Account Based Marketing – Abm

10+ years of B2B marketing experience in tech companies (preferably SaaS products) with at least 3 years of proven experience running ABM campaigns
Demonstrated experience with 6Sense, Demandbase, or Terminus
An understanding of what’s important to multiple buyer personas, including senior decision-makers, and developing tailored messaging and collateral designed to resonate with them
Strong analytical skills necessary to gather key business/user insights and apply data driven metrics to drive strong campaigns
Excellent communication and collaboration skills while working with internal teams and cross-functional partners
Experience planning and implementing multi-touch campaigns, including off-to-on and on-to-offline campaigns, nurture programs, and various types of paid acquisition programs

Design scalable ABM programs by partnering with Sales leadership and VP of Growth Marketing to identify focus areas and initiatives that will drive revenue
Build programs around ABM 1:1, 1:Few and 1:Many. Develop and execute targeted, region specific, integrated campaigns and programs for key accounts, collaborating closely with sales and product marketing
Own and optimize 6Sense for wide scale of adoption across Sales and Marketing on how to identify and reach out to accounts in market
Partner with SDRs to translate growth marketing campaigns into finding appropriate accounts and the content to leverage in outreach
Demonstrate creativity by delivering new ways to spark interest within target accounts that stand out from what’s already common in the market
Leverage AI to enhance programs including content creation and website optimization
Work with content marketing to help inform content strategy, develop campaign specific messaging and align demand generation programs with ongoing copywriting initiatives
Oversee development of supporting materials needed to make your campaigns hum: From landing pages to direct mailers to custom gifting and more to drive impact
Deliver world-class reporting and analytics that show how ABM programs impact revenue and high ROI; define and track metrics, develop dashboards, deliver ad-hoc analysis as needed
Managing budgets, identifying new tools and building a best in class ABM practice

No preferred qualifications provided.