SEO Specialist
| Company | Extra Space Storage |
|---|---|
| Location | Salt Lake City, UT, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Mid Level, Senior |
Requirements
- Degree in Marketing, or related field
- 3+ years in SEO or related position either with an agency or for a single brand
- Strong experience in content development & strategy (keyword research, competitor analysis, internal linking)
- Data-driven mindset with a strong ability to analyze and interpret performance metrics
- Willingness to utilize new technology and understanding of basic AI capabilities
Responsibilities
- Support measurement and optimization of SEO strategy for a new project
- Execute on SEO strategies tailored to project growth
- Conduct competitor analysis to identify content gaps and new opportunities
- Work with SEO developers to create and implements tools and calculators
- Find, test and measure results for new SEO technologies and strategies
- Understand and use basic marketing principals in strategies
- Understand and use technical website principals
- Understand and use industry standard SEO tools (SEMRush, Ahrefs, ScreamingFrog)
- Understand how CRO and CX are crucial parts to SEO success
- Partner with data science team to create data-driven content
- Implement and manage an internal linking strategy to boost page authority and improve user navigation
- Experiment with new content formats (e.g., videos, infographics, tools) to drive organic growth
- Stay updated on content marketing and SEO trends, including algorithm updates, to adjust strategies proactively
- Work closely with the SEO team, marketing, and content creators to ensure all materials align with SEO goals and brand voice
- Track content performance metrics (e.g., organic traffic, click-through rates, and engagement) and provide actionable insights to improve results
- Develop, edit, and optimize content for blogs, product pages, and category pages to ensure it aligns with SEO best practices
- Research and incorporate target keywords naturally into content to improve rankings and search visibility
- Create compelling meta titles, descriptions, and header tags for optimized on-page performance.
Preferred Qualifications
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No preferred qualifications provided.