Senior Lead Marketing Consultant – Digital Content Execution – Adobe Target
| Company | Wells Fargo |
|---|---|
| Location | Concord, CA, USA, San Francisco, CA, USA, West Des Moines, IA, USA, Charlotte, NC, USA, Wilmington, DE, USA |
| Salary | $111100 – $237100 |
| Type | Full-Time |
| Degrees | |
| Experience Level | Senior |
Requirements
- 7+ years of Marketing, Digital Marketing, Digital Platforms (i.e. Mobile or Social Media) experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
Responsibilities
- Support day-to-day Adobe Target activity and target content builds to support multi-variant testing and targeted offers.
- Mentor junior team on building Adobe Target activities to support multi-variant test and targeted offers builds.
- Partner with design teams and support feasibility assessments for new Adobe Target activities (multi-variant and targeted offer builds) leveraging the visual content editor.
- Support product and development teams in creating test activities in Adobe Target to support capability expansion.
- Onboard and scale Adobe Target activity and targeted offer build to support growing needs for multi-variant testing and personalization
- Provide execution/content build support for complex marketing content across multiple CMS platforms
- Provide vision, direction, and expertise to more experienced leadership on implementing significant execution/build solutions that are large scale, highly complex initiatives across organizational boundaries requiring new strategies and thinking
- Engage with partners, cross functional groups and business partners
- Serve as subject matter expert in digital marketing execution – Adobe Target
Preferred Qualifications
- Advanced experience working in Adobe Target or similar testing/personalization platform
- Digital content execution experience across multiple content management platforms (SDL Tridion, WordPress, AEM)
- Strong understanding of Accessibility Standards and testing for web content
- Experience with Adobe Suite (RTCDP, AEM, Target, CJA)
- Ability to read and understand HTML and CSS
- Ability to simultaneously lead multiple projects from planning through execution.
- Experience in financial services or banking ideal, but not required
- Strong collaboration and partnering skills with all levels of the organization
- Relationship management skills with the ability to build strong trusted relationships with business partners
- Excellent verbal, written and interpersonal communications skills
- Ability to manage in a matrixed organization environment
- Proven ability to work in a fast paced, changing environment that values results
- Quick learner that can learn processes and technical details