Associate – Media Strategy

Associate – Media Strategy

Requirements

• 1+ years of experience working in digital advertising with an understanding of the campaign lifecycle, ad products, and media channels.
• Experience working with order management, ad serving, and analytics tools such as AdBook, Google Ad Manager, and DoubleVerify.
• Strong organization, attention to detail, communication and office skills.
• Exceptional work ethic— proven ability to be efficient and proactive in a fast-paced environment, prioritizing workload to achieve tight deadlines, troubleshoot issues, and improve results.
• Proficient use of Microsoft Excel, Gmail, Google sheets, Google docs.

Responsibilities

• Collaborate with Sales & internal stakeholders to create compelling and competitive media plans; provide data-driven & creative advertising solutions to meet client KPIs and objectives.
• Create strategic approaches to sector specific media plans based on industry insights.
• Thoroughly understand the Atlantic’s product offerings and help maintain overall company pricing strategy.
• Provide outstanding customer service both externally—to our clients and potential clients—and internally to the Sales Reps you support. Serve as a trusted advisor for our Sales Team — assist with day-to-day client questions, provide insightful recommendations and think critically when revising proposals to respond to client requests.
• Utilize reporting tools such as Salesforce, Adbook and internal databases. Manage site inventory and track revenue pacing, coordinating with Sales to ensure revenue projections are accurate.
• Utilize key learnings from wrap reports to make recommendations for future campaigns.
• Review and process Insertion Orders, ensuring they align with the media plan & company T&Cs.
• Communicate with client / agency partners to collect campaign assets/tags, secure third party reporting access, and set expectations around performance, reporting cadence, and turnaround times.
• Liaise with outsourced AdOps partners to ensure campaigns are trafficked, tracking appropriately, and meeting pacing and performance needs, overseeing implementation of both back and front-end optimizations to ensure campaign success. Address any questions/issues that may arise, and escalate revenue at risk to internal stakeholders as needed.
• Partner with Sales and Account Management to manage client expectations/questions throughout the campaign via consistent correspondence.
• Coordinate with Social, Creative Solutions, and Insights teams to align on timelines/delays for launch of custom elements, surfacing and addressing any impact to revenue / inventory availability.
• Manage monthly billing & reconciliation.
• Create comprehensive recaps of campaigns.
• Utilize key learnings from post-sale execution to inform recommendations for future proposals and improvement of internal processes.

Preferred Qualifications

• An engaged and engaging lifelong-learner and acute-listener.