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Director of Growth Marketing

Director of Growth Marketing

CompanyRokt
LocationToronto, ON, Canada
Salary$148000 – $182000
TypeFull-Time
Degrees
Experience LevelSenior, Expert or higher

Requirements

  • Strategic communication and storytelling skills, with a proven ability to distill complexity and drive clarity.
  • Demonstrated experience in product marketing and content creation in a high-growth or SaaS environment.
  • Strong analytical mindset and ability to use data to drive decision-making.
  • Ownership mentality with a track record of end-to-end project delivery and measurable business impact.
  • Experience collaborating cross-functionally and influencing diverse teams.
  • Proficiency with AI-driven tools for writing, design, and analytics.

Responsibilities

  • Plan, execute, and optimize the marketing-led GTM process for new product launches, ensuring adoption targets are achieved through cross-functional collaboration and data-driven performance tracking.
  • Own product positioning, launch strategy, and content distribution across sales enablement, and digital platforms.
  • Leverage AI tools to capture, organize, and share marketing knowledge, building a scalable knowledge base that enables team learning and cross-functional enablement.
  • Drive key marketing program performance by monitoring and optimizing campaign incentives to maximize impact.
  • Lead pilot initiatives with strategic partners, coordinating case study development and managing campaign messaging to support business objectives.
  • Leverage external resources to support content creation, such as freelancers, contractors and AI automation, to accelerate content creation and social distribution.
  • Prioritize high-impact projects, deprioritize vanity or low-value channels, and ensure alignment with business growth objectives.
  • Mentor colleagues, establish best practices, and foster a culture of feedback, learning, and continuous improvement.

Preferred Qualifications

  • Bonus points if you excel at ChatGPT, Perplexity, Claude.