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Digital Performance Lead
| Company | Thinkingbox |
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| Location | Toronto, ON, Canada |
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| Salary | $90000 – $100000 |
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| Type | Full-Time |
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| Degrees | |
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| Experience Level | Senior |
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Requirements
- Proven experience in a digital performance role, with a strong focus on retail and e-commerce.
- Proficiency in digital marketing platforms such as Google Ads, Facebook Ads, and Google Analytics.
- Strong analytical skills with the ability to translate data into actionable strategies.
- Excellent communication and presentation skills.
- Experience leading teams and managing multiple projects simultaneously.
- Ability to work in a fast-paced environment and adapt to changing client needs.
Responsibilities
- Develop, implement, and manage digital performance strategies for retail and e-commerce clients.
- Optimize digital marketing channels including PPC, display, social media, and affiliate marketing to drive sales and increase customer acquisition.
- Conduct in-depth analysis of campaign performance, providing actionable insights and recommendations for improvement.
- Lead the media team in executing multi-channel digital campaigns that deliver measurable results.
- Stay up-to-date with industry trends and emerging technologies to continually enhance campaign effectiveness.
- Take ownership of performance media initiatives, driving results aligned with client goals and being accountable for outcomes.
- Manage client relationships, presenting performance reports, and strategy updates.
- Mentor and support junior team members, fostering a culture of continuous learning and innovation.
Preferred Qualifications
- Experience in feed management across Google and Meta is not required but highly preferred.
- Familiarity with tools such as DataFeedWatch, Google Merchant Center, Meta Commerce Manager, and reporting platforms like Looker Studio is a strong asset.
