Digital Marketing Manager

Digital Marketing Manager

Requirements

• Ability to self-motivate, make independent decisions, and solve problems with innovation.
• Effective at multi-tasking and time management to meet strict deadlines while remaining flexible and open to change.
• Excellent verbal, written, and interpersonal communication skills to clearly explain complicated processes and foster partnerships.
• Effective at process and organizational management to coordinate, structure, and provide vision to projects.
• Strong leadership skills and understanding of developing and guiding others.
• High School Diploma or GED.
• 1-3 years of related work experience.

Responsibilities

• Build, plan, and implement a regional digital marketing strategy to drive top-of-funnel activities that lead to installs, product usage, and brand awareness across all products, app languages, and segments.
• Create monthly plans to drive traffic through paid user acquisition through various channels such as Apple’s App Store, Google’s universal ad campaigns, and third-party ad networks.
• Develop and lead organic marketing strategies to meet top-of-funnel objectives, primarily app store optimization(ASO).
• Provide leadership and foster partnerships to drive YouVersion Marketing impact.
• Supervise, mentor, and guide the Digital Marketing Specialists to ensure alignment with the overall marketing strategy and organizational goals.
• Collaborate with multiple YouVersion teams to develop specific campaign assets and align on roadmap and marketing needs to maximize opportunities that lead to the best inbound marketing strategy.
• Collaborate with key strategic partners to expand the YouVersion marketing reach through shared install-based activities and initiatives.
• Evaluate performance trends that act proactively to increase market segment by adjusting approved campaign budget allocation based on real-time learning and analysis of performance, trends, and insights.
• Regularly evaluate platforms and ad networks.
• Stay current with emerging opportunities in the digital marketing world.
• Report on key marketing initiative results and market condition analysis.
• Report to leadership on marketing spend return on investment, including cost, reach, and quality.
• Report on knowledge of current market conditions that affect digital marketing.

Preferred Qualifications

No preferred qualifications provided.