Sales Consultant
| Company | Swickard Auto Group |
|---|---|
| Location | Oakland, CA, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | |
| Experience Level | Junior |
Requirements
- Demonstrates a high “HQ” (Hospitality Quotient) consisting of kindness & optimism, intellectual curiosity, work ethic, empathy, self-awareness, and integrity.
- Minimum of one year of experience in automotive sales or comparable sales experience.
- Strong communication, interpersonal, and negotiation skills.
- A passion for the automotive industry and a genuine desire to help customers.
- Excellent product knowledge and the ability to learn about new vehicle features quickly.
- Self-motivated, with a drive to succeed and achieve sales targets.
- Professional appearance and demeanor.
- Valid driver’s license with a clean driving record.
- A positive and enthusiastic attitude.
Responsibilities
- Greet and qualify potential customers, establishing rapport and identifying their needs and preferences.
- Conduct thorough needs assessments, understanding budget, desired features, and intended vehicle use.
- Showcase vehicles, highlighting features and benefits that align with the customer’s needs.
- Answer questions about vehicle specifications, performance, and technology.
- Offer test drives and demonstrate vehicle operation.
- Negotiate the sale price, financing options, and trade-in value (if applicable).
- Secure customer commitment through a purchase agreement.
- Follow up with customers after the sale to ensure satisfaction and build long-term relationships.
- Maintain a deep understanding of the dealership’s inventory, including features, pricing, and competitive advantages.
- Stay informed about market trends, competitor offerings, and new vehicle launches.
- Develop and implement sales strategies to meet individual and dealership sales targets.
- Utilize the dealership’s CRM system to track customer interactions and sales progress.
- May participate in marketing initiatives, such as attending sales events or showcasing vehicles at community gatherings.
- Assist with preparing vehicles for sale (ensuring cleanliness, proper signage, etc.).
- Maintain a professional appearance and demeanor throughout the workday.
- Adhere to all dealership policies and procedures.
- Other duties as assigned.
Preferred Qualifications
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No preferred qualifications provided.