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Director – Growth Marketing – TV/Linear/Streaming – And OOH
| Company | Greenlight |
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| Location | Atlanta, GA, USA |
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| Salary | $150000 – $190000 |
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| Type | Full-Time |
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| Degrees | |
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| Experience Level | Senior, Expert or higher |
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Requirements
- 8+ years of multi-channel OOH and TV acquisition marketing experience at a high-growth consumer tech company. In-house preferred.
- 3+ years team management experience
- A TV and OOH strategy playbook you can leverage to scale our program efficiently and measurably
- Demonstrated impact from development and management of performance-drive TV and Offline marketing strategies leveraging a multi-million dollar budget
- Experience leveraging, challenging, implementing, and improving complex measurement solutions
- An intuition for the customer’s POV
- Excellent communication, negotiation, and relationship building skills
Responsibilities
- Developing and Owning our TV and OOH Strategy to drive customer acquisition and brand value, including creative, measurement, and media buying
- Managing multi-million dollar OOH and TV budget to meet growth and efficiency goals
- Lead, inspire, mentor a growing, high performing team
- Driving a rigorous test-and-learn agenda and use data analytics to measure campaign effectiveness
- Owning and driving the TV Creative agenda to drive efficiency, brand, and scale metrics
- Collaborating with Paid Growth, Creative, Brand, Analytics, and Product to create powerful marketing campaigns that increase our awareness AND drive measurable new customer acquisition
- Championing Product, Martech and Data Science opportunities to drive your programs and our business forward
Preferred Qualifications
No preferred qualifications provided.
