Marketing Lead Senior – Brand Consultant and Governance
| Company | PNC Financial Services |
|---|---|
| Location | Cleveland, OH, USA, Birmingham, AL, USA, Philadelphia, PA, USA, Downers Grove, IL, USA, Pittsburgh, PA, USA |
| Salary | $88000 – $145200 |
| Type | Full-Time |
| Degrees | |
| Experience Level | Senior, Expert or higher |
Requirements
- Strong brand and creative sensibility.
- Big Picture thinker.
- Respect for consistency but ability to appropriately advise on flexibility in application.
- Committed to building strong relationships with colleagues and partners.
- Brings multiple stakeholders together to activate around a common vision and builds consensus among partners in a complex, matrixed organization.
- Listens to understand.
- Champions change and is energized by a challenge.
- Translates financial concepts/offerings into digestible and relevant customer needs.
- Advocates for and acts as the voice of the customer.
- Generates new ideas and comfortable helping to implement new ways of working.
- Converts ideas into action.
Responsibilities
- Leads the development and execution of integrated, multi-channel strategic marketing plans for one or more products/initiatives/channels.
- Supports the team in development and prioritization of business and marketing objectives, development of value propositions and target segments leveraging competitive intelligence and insights to drive growth strategies.
- Translates desired business outcomes into marketing strategy and executes complex, integrated marketing programs/initiatives that may include advertising, sales content and internal communications.
- Serves the team as a leader and influences complex multi-functional program teams.
- Ensures data collected is synthesized and leveraged effectively to provide appropriate business intelligence.
- Influences the budget while ensuring all operating activities are optimized and delivered within the established budget framework.
- Implements and oversees activities including coordination with legal, compliance, finance, risk and other key partners.
- Acts as a point of contact with product and digital teams to coordinate strategy and development.
Preferred Qualifications
- 8-10+ years consumer marketing experience with direct experience in shaping creative marketing campaigns.
- Seasoned presentation writer, with the ability to influence through compelling storytelling and narrative building.
- Strong creative development and production experience; experience leading relationships with internal and external agency partners.
- Advertising agency experience preferred.