Skip to content
Senior Growth Marketing Manager – TV/Linear/Streaming – And OOH
| Company | Greenlight |
|---|
| Location | Atlanta, GA, USA |
|---|
| Salary | $120000 – $155000 |
|---|
| Type | Full-Time |
|---|
| Degrees | |
|---|
| Experience Level | Senior |
|---|
Requirements
- 5+ years of multi-channel OOH and TV acquisition marketing experience at a high-growth consumer tech company. In-house preferred.
- Demonstrated impact on customer acquisition and awareness metrics from development and management of performance-drive TV and Offline marketing strategies leveraging a multi-million dollar budget
- Experience leveraging, challenging, implementing, and improving complex measurement solutions
- A TV and OOH execution playbook you can leverage to scale our program efficiently and measurably
- Excellent communication and relationship building skills
- An ownership mindset – buck stops with you for your responsibilities
Responsibilities
- Define and execute initiatives to drive results on TV and OOH while monitoring and reporting on results and opportunities for improvements
- Own your own test-and-learn agenda inclusive of planning and cross-functional resource prioritization
- Own the TV Creative agenda to drive efficiency, brand, and scale metrics
- Manage multi-million dollar OOH and TV budget to meet growth and efficiency goals
- Collaborate with leadership on strategy to drive customer acquisition and brand value, including creative, measurement, and media buying
- Collaborate with Paid Growth, Creative, Brand, Analytics, and Product to create and measure powerful marketing campaigns that increase our awareness AND drive measurable new customer acquisition
- Mentor and in the future manage junior team members
Preferred Qualifications
No preferred qualifications provided.
