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Content Expert – Business Development & Sales

Content Expert – Business Development & Sales

CompanyServiceNow
LocationAddison, TX, USA
Salary$Not Provided – $Not Provided
TypeFull-Time
Degrees
Experience LevelSenior

Requirements

  • 6+ years in sales content management, enablement, product marketing, or a related function in a SaaS or B2B tech organization.
  • Proven experience with content governance frameworks and enablement ecosystems (e.g., Highspot, Seismic, etc.).
  • Demonstrated ability to integrate content strategy with sales workflows and technology platforms.
  • Proficient in Microsoft Suite and content analytics tools.
  • Strong project management and stakeholder engagement skills across multiple departments and geographies.
  • Excellent communication, organization, and change management abilities.
  • Proficiency in English is needed and additional languages (e.g.: Spanish, French, Italian, Japanese, etc.) will be highly valued.

Responsibilities

  • Own the end-to-end business development and sales content governance within the Global Digital Sales organization, ensuring accuracy, consistency, and alignment with go-to-market priorities.
  • Partner with Product Managers to design and manage a structured framework that maps content to personas, sales stages, products, and buyer journeys.
  • Implement AI-assisted tagging and recommendation capabilities to power self-service and in-context content delivery.
  • Partner with product marketing, field marketing, product, enablement, and partner teams to streamline content creation, curation, and retirement processes.
  • Help develop and revise the content used in all business development and sales execution processes and technologies by the Global Digital Sales Organization.
  • Collaborate with Technology and Ops to integrate content into sales workflows and platforms (e.g., CRM, Outreach, Mural, Adobe, Canva, Synthesia, etc.).
  • Analyze content usage and performance metrics (e.g., open rates, progression, and conversion) to continuously optimize strategy.

Preferred Qualifications

  • Experience with the Outreach platform is desirable.