Sales Enablement Specialist

Bachelor’s degree
2+ years of B2B marketing experience (SaaS preferred) in sales enablement, go-to-market strategy, or content creation roles
Experience supporting GTM teams and a strong understanding of the sales environment, including sales content, tools (CMS), and training
Proven ability to work cross-functionally and build strong partnerships across Marketing, Sales, Customer Success, Product, and Operations
First-rate written and verbal communication skills with the ability to influence, drive clarity, and align teams on goals, timelines, and priorities
Strong project management skills with the ability to coordinate across multiple teams and priorities in a fast-paced environment
Highly organized with attention to detail, strong follow-through, and the ability to juggle multiple projects effectively
Strong analytical mindset with experience using data and attribution models to identify opportunities and communicate actionable insights
Proficient in Microsoft Office (Outlook, Word, Excel) and quick to learn new tools; experience with HighSpot and Salesforce is a plus

Develop and execute enablement strategies that support go-to-market priorities across Product, Marketing, Sales, and Customer Success
Create and guide content strategies for internal teams and external audiences, ensuring Sales and Customer Success have the right materials at the right time
Use data to measure the impact of enablement initiatives, communicate key performance metrics to stakeholders, and continuously optimize based on learnings
Build trusted relationships with Sales and Customer Success—they’re our core partners
Maintain strong collaboration with Marketing (Product Marketing, Campaigns, Ops, etc.) to align on content, campaigns, and messaging
Act as a communication bridge to ensure Sales and Customer Success are aligned with broader marketing initiatives and GTM plans
Manage enablement platforms and tools to ensure they’re accessible, effective, and aligned to seller needs
Leverage analytics and industry trends to inform enablement strategies and uncover optimization opportunities
Stay current on new technologies and best practices to continuously enhance your approach
Lead by example, modeling company values and promoting a high-performance and collaborative culture
Support the vision and values of the company through role modeling and encouraging desired behaviors
Participate in various company initiatives and projects as requested

Experience with HighSpot and Salesforce is a plus
Energetic, adaptable, and driven to take initiative and deliver results
Team player with a positive and entrepreneurial spirit and a bias for action and innovation