Senior Product Marketing Manager – CRM Workflow

Senior Product Marketing Manager – CRM Workflow

Requirements

• 12+ years in enterprise software Product Marketing or equivalent
• Familiarity with sales and order management, CRM, customer service and related enterprise solutions
• Strong persona-based messaging and storytelling experience
• Exceptional people and management skills to interact with staff, colleagues, cross-functional teams, and third parties
• Very strong written and oral communication skills
• Experience presenting to enterprise executives in digital and in-person events
• Bachelor’s degree or equivalent experience
• Must be comfortable with social media and community participation
• Up to 10% travel to support sales efforts and industry events

Responsibilities

• Work closely with product, sales and industry teams to develop positioning and messaging that articulates the unique benefits of ServiceNow’s Sales & Order Management to our target industries
• Create messaging and content for various marketing touchpoints across the buyer journey and for campaigns, such as keynotes, case studies, videos, ebooks, infographics and blog posts
• Provide updates of website content, ensuring that the latest messaging is represented
• Help manage ServiceNow’s sales presence at key conferences and 3rd party events including speaker selection, messaging support, content review and related event staff management
• Develop and deliver sales assets and enablement that helps the sales team mature and close pipeline
• Partner with our technical product marketers and product managers to define compelling demo narratives
• Coordinate and execute product launches including messaging and positioning, internal communications, and field/event marketing

Preferred Qualifications

• Curiosity for AI & Innovation: We’re looking for candidates who are excited about AI and love experimenting with new ideas and tools. A passion for learning and innovation is a must!