Retention Marketing Manager
| Company | Mejuri |
|---|---|
| Location | Toronto, ON, Canada |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | |
| Experience Level | Senior |
Requirements
- Demonstrated experience in CRM / Lifecycle Marketing with a strong focus on triggered automations.
- Proficient in key CRM and SMS platforms: Iterable, Klaviyo, Postscript.
- Strong technical competency with setting up, QA’ing, and troubleshooting automations and data flows.
- Demonstrated experience owning a roadmap and performance outcomes
- Strategic thinker who can think through scalability and growth
- Strong Analytical skills and ability to report on successes and opportunities through a data driven approach
- Demonstrated proficiency pulling and analyzing data to guide strategy
- Deep understanding of ecommerce customer behaviour and lifecycle marketing best practices
- A growth mindset with an interest to iterate and evolve programs
- Highly collaborative in working with cross functional partners
Responsibilities
- Lead and execute high-converting lifecycle automations (e.g. cart abandon, browse abandon, winback, welcome, post-purchase, and re-engagement flows) across email, SMS, and Push.
- Independently manage technical execution and optimization within CRM platforms such as Klaviyo, Monocle, and Postscript.
- Partner with key stakeholders across Data, Product, and Creative to iterate and evolve automated flows that drive conversion.
- Collaborate with the Product and Engineering team to test and optimize sign-up pop-ups and other subscriber acquisition touchpoints across digital and retail channels.
- Set up and interpret A/B tests to continually improve performance metrics.
- Monitor segmentation and personalization strategies to ensure deliverability and relevance.
- Partner with the Customer Success team to leverage feedback loops—such as NPS surveys and product reviews—to uncover actionable insights that inform lifecycle strategies and enhance the overall customer experience.
- Collaborate with CRM specialists (existing team member) to ensure automation and campaign strategy are aligned.
- Manage day-to-day CRM operations and act as the main point of contact for troubleshooting, QA, and technical configuration.
- Own reporting and insights for automation flows and contribute to weekly, monthly and, quarterly performance reviews and strategic planning.
Preferred Qualifications
-
No preferred qualifications provided.