Senior Paid Social Analyst

Bachelor’s degree or relevant experience in marketing, business, finance, economics, or mathematics.
1-3+ years hands-on experience scaling paid social campaigns in Facebook Ads Manager such that you can execute mostly autonomously.
Experience driving toward performance goals, including profitability and conversion (vis a vis purely organic social goals like impressions and brand awareness).
Strong analytical skills in Excel (e.g. pivot tables, vlookups) and comfort working with large datasets. Competency in statistics and SQL is a plus.
Strong analytical skills and performance marketing intuition. You understand conversion funnels and use it to influence decision making.
Strong verbal communicator with the ability to build and influence relationships and compose effective communications. You can tell a story with data and concisely summarize insights into an action plan. You can also communicate a clear and logical campaign strategy.
Ability to adapt to different tasks and shift priorities as needed. You have an entrepreneurial spirit and are energized by doing work that hasn’t been done before.

Proactively drive performance improvement by identifying and executing optimizations through rigorous data & profitability analysis.
Manage accounts and traffic campaigns in Social platforms, primarily in Facebook Ads Manager, with a keen attention to detail to ensure successful delivery.
Dive deep into competitor campaign strategy to drive ad testing and conversion funnel optimizations.
Partner with Creative teams to brainstorm and create new ads. Work together with our conversion rate optimization (CRO) team to hypothesize and develop data-driven site experiences.
Measure and report on campaign performance, and propose and execute solutions that will drive profitable growth.
Effectively communicate with leadership on financial metrics, issues, and opportunities.