Product Marketing Manager
| Company | Snap |
|---|---|
| Location | Palo Alto, CA, USA, Seattle, WA, USA, San Francisco, CA, USA, Los Angeles, CA, USA |
| Salary | $147000 – $259000 |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Senior |
Requirements
- Experience working with brand effectiveness metrics, as well as a variety of measurement tools & techniques such as brand lift experiments, sales lift experiments and media mix modeling
- Clear understanding of the needs of brand marketers
- Familiarity with digital ads buying practices, especially in the context of broader media investments (inclusive of linear TV)
- Expertise in helping advertisers navigate the ads ecosystem, given the number of brand safety and/or privacy-driven regulatory and ecosystem changes
- Excellent written and verbal communication
- Strong problem-solving skills, complemented by an ability to take initiative, drive progress and work autonomously
- Comfort with ambiguity, dependencies and heavy cross-functional collaboration
- Ability to transform complex and nuanced concepts into simple actionable tasks
- Bachelor’s degree or equivalent years of experience
- 5+ years of industry experience in product marketing, internet technology, or other relevant digital marketing work
Responsibilities
- Help advertisers succeed in measuring their media outcomes, meeting their marketing objectives and growing their businesses by working cross-functionally with many internal teams to land a portfolio of measurement & signal ingestion solutions that drive results
- Combine quantitative and qualitative research with deep expertise in the ads measurement & third-party partner ecosystems to identify industry trends, unmet advertiser needs and growth opportunities. Apply these learnings to inform the ads measurement product priorities and roadmap
- Lead commercialization of new measurement solutions. Partner with internal teams like product and sales to test early stage features, assess market fit, collect customer feedback and measure impact
- Develop and deploy global go-to market strategies that grow adoption of Snapchat’s measurement solutions. This includes: customer segmentation and sizing, product positioning & customer education, internal and external communications, activation plans and success metrics. Secure requisite cross-functional alignment throughout the process
- Provide strategic guidance and support during all phases of the sales cycle. Proactively identify and implement process improvements that reduce friction and improve results
- Act as in-house expert on brand safety, including staying up to date on regulatory or ecosystem changes, and new ad technologies and tools
- Advocate for product or policy changes to ensure Snap continues to give advertisers the controls and flexibility they need to meet internal requirements around brand safety
- Support sellers and advertisers on brand safety topics and audits, while also keeping all internal and external documentation up to date.
Preferred Qualifications
- Experience working with third-party providers within the ads ecosystem (e.g. reach & frequency measurement providers, sales lift providers, etc)
- Experience working with media agencies focused on improving brand effectiveness metrics on behalf of their advertisers
- Track record of success overseeing multiple products throughout their entire lifecycle, including scaling adoption