Marketing Automation Specialist

2+ years of experience in marketing automation; must be proficient in Marketo, CRM (Salesforce preferred), and related platform integrations i.e. Demandbase, On24 (a nice to have)
Demonstrated experience in marketing automation and inbound/outbound best practices
Technical aptitude: Have worked with highly complex processes and a large MarTech stack; ability to understand technologies and how to leverage them to achieve desired results
You are data-driven and a continual learner
Experience working with a quality assurance process to support high quality execution
Intermediate proficiency in multichannel digital marketing and its interdependence with marketing automation
Excellent independent project management and self-starter skills and experience working in and communicating in a cross-functional matrixed organization.

Work with the Marketing team to build best-in-class performing Marketo programs (Email, Event, Webinars) that create quality demand efficiently, at scale.
Responsible for creating and partnering with Marketing team members to work on: email builds/sends, landing pages, dynamic content, list imports, database management, and multi-tool orchestration
Create campaigns to support nurture, scoring, event promotion, and data management
Plan and perform A/B testing within marketing automation platform to improve results
Have a clear understanding of the following areas: the framework of campaigns, lead routing, and data management between sales and marketing systems
Support the Marketing team with the planning and execution of strategic marketing automation projects like segmentation, deliverability, email performance reporting, and opt-in database growth
Ability to work cross-departmentally to obtain critical information and satisfy internal stakeholders.
Excellent communication, attention to detail and desire to improve processes.

Experience with related platform integrations i.e. Demandbase, On24 (a nice to have)