Social Media Manager

Social Media Manager

Requirements

• 5+ years’ experience working in social media management i.e. digital marketing, content creation, copywriting and design, performance data collection and analysis, community management, influencer engagement, public relations or customer service
• Deep expertise in social media platforms and best practice, and a solid understanding of how to maximise ROI
• Experience with performing audience analysis and buyer persona research
• Able to manage a budget and work with third party agencies as needed
• Outstanding communication and interpersonal skills, including the ability to work cross-functionally and across geographies
• Experience using graphic design and video editing software such as Adobe Photoshop/Illustrator/Adobe Premiere Pro/DaVinci Resolve/Lumen5

Responsibilities

• Assist in designing and executing the global social media strategy for increasing awareness, interactions and engagement across social media platforms, aligned to business and marketing goals.
• Create engaging social media copy and graphics to help reach overarching business goals.
• Manage social media campaigns and day-to-day activities including: Mapping out comprehensive plans, proven by testing and metrics; Ideating compelling content topics to reach target prospects and retain customers; Creating and curating published content (written, images, video and audio); Overseeing social accounts and assets in line with brand identities; Monitoring, listening and responding to users, while cultivating leads and sales opportunities; Developing and expanding communities and/or influencer outreach efforts; Managing promotions and advertising, integrated with marketing campaigns and channels.
• Research and analyse audience preferences, buyer personas, competitor activity, and industry trends across social media platforms, sharing insights and intelligence.
• Identify opportunities and threats in user-generated content, leveraging and mitigating as appropriate.
• Advocate for social customer service across the business, responding to queries, designing content to troubleshoot common concerns, and working with customer service to resolve complaints quickly.
• Foster online advocacy, developing a process for capturing happy, loyal customer reviews from verticals, and ensuring negative reviews are responded to quickly, and with care, to help protect our reputation.
• Analyse performance data to measure impact and refine campaigns as needed, report on ROI.
• Monitor emerging trends in social media tools, channels, design and strategy, share best practice.
• Work closely with teams to identify existing content to promote and amplify via corporate channels.
• Execute day-to-day external social posting – sharing internally to support our Employee Advocacy program.
• Ensure all posts have appropriate and effective CTA’s to drive web traffic.
• Assist in developing quarterly reports to inform stakeholders of our success.
• Work with product and marketing teams to develop and release our company news announcements, supporting our media spokespeople with their thought-leadership, articles, interviews and comment opportunities to help build trust and credibility in Xplor and its products.

Preferred Qualifications

• Knowledge and understanding of public relations principles and activities is desired but not essential