Associate Media Manager – Paid Search
| Company | The Home Depot |
|---|---|
| Location | Atlanta, GA, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Mid Level |
Requirements
- Must be eighteen years of age or older.
- Must be legally permitted to work in the United States.
- The knowledge, skills and abilities typically acquired through the completion of a bachelor’s degree program or equivalent degree in a field of study related to the job.
- 3 years of work experience.
Responsibilities
- Manage some components of addressable channel campaigns directly, implementing larger strategy into each plan, including bidding, targeting, channel unit/ad creation, etc. with autonomy; Help to develop and support test & learn agendas; Track and ensure channel performance standards are met or exceeded
- Support omni-channel planning, buying/activating and reporting for all programs and campaigns with autonomy, ensuring larger strategy is implemented as part of each program and/or campaign; Involved in agency and partner management and integration into workflows
- Build relationships and handle communications and feedback loops with key internal and external stakeholders, including channel and platform partners, agencies, etc; Ensure best practices are utilized/shared; Act as an informal leader and mentor within the channel organization.
Preferred Qualifications
- Hands-on Paid Search experience managing large budgets and multiple stakeholders
- Proficiency in Google/Microsoft Editor and SA360 for bulk changes
- Mastery of budget pacing and bid strategies
- Availability of check-ins and optimizations during key holiday periods
- Demonstrated proficiency in Google Ads and Bing Ads paid management platforms
- Understanding of 3rd party tracking and serving technology related to SEM (Search Ads 360 DoubleClick, Skai/Kenshoo, Marin, Adobe, etc)
- Active Google Ads, Bing/Microsoft Ads, SA360, Skai/Kenshoo or Marin Certifications preferred
- Possess a basic understanding of all digital media disciplines
- Strong project management and multi-tasking skills are a must
- Strong analytical and problem-solving skills, identifying trends and story telling
- Detail oriented with strong attention to project management and follow-through
- Excellent presentation and analytical skills
- Exemplary written and oral communication skills
- Expert-level Excel and strong PowerPoint (PPT) skills
- Previous media agency experience preferred
- Must be a team player willing to provide support where needed with projects and planning