Senior Manager – Caremark Digital Adoption

Senior Manager – Caremark Digital Adoption

Requirements

• 7+ years marketing experience
• 2+ years experience working across digital marketing channels (e.g., email, web, social, etc.)

Responsibilities

• Drive digital adoption for B2B and B2C audiences with a focus on contact growth initiatives and optimization of Caremark and Business Caremark website experiences
• Create and execute Adobe Target​ test plan for Caremark.com and work with internal/external partners to execute and measure
• Spearhead contact growth, optimization and data cleanup efforts, allowing for a more segmented and personalized marketing communication strategy with our audiences
• Measure performance, drive initiatives to further sophisticate channel specific reporting, and leverage data to make recommendations to drive engagement across channels
• Lead weekly web meetings to review progress on projects in flight and be an active participant in monthly data meetings, organized to share updates and insights across the larger Caremark team

Preferred Qualifications

• Experience leading a small team
• Experience working with internal and external agency partners
• Proficient in using and optimizing digital channels to engage our audiences, including experience with MarTech stack and tools (Adobe suite)
• Excellent communication skills, including listening, verbal and written
• Demonstrated cross-functional collaboration and ability to work effectively with key business partners
• Health care marketing experience and understanding
• Strong organizational skills: ability to schedule people, tasks, or projects and to develop realistic action plans given time and resource constraints
• Excellent relationship-building skills, with proven ability to influence and build consensus across all levels of the organization