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Senior Director – Marketing Strategy & Planning
| Company | Blizzard Entertainment |
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| Location | Irvine, CA, USA |
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| Salary | $164800 – $304800 |
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| Type | Full-Time |
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| Degrees | |
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| Experience Level | Senior, Expert or higher |
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Requirements
- 15+ years of experience in strategy, planning, strategy consulting, or FP&A within gaming, entertainment, or consumer tech.
- Expertise in portfolio management, multi-channel marketing execution, and audience segmentation.
- Strong analytical mindset, with experience using data-driven insights to optimize marketing investments and performance.
- Deep understanding of the gaming landscape, including player behaviors, industry trends, and competitor strategies.
- Exceptional leadership and cross-functional collaboration skills, with a track record of influencing stakeholders across complex organizations.
- Experience with live-service game marketing.
- Expertise in global marketing planning across key international markets.
- Passion for Blizzard games and a deep appreciation for player-first marketing.
Responsibilities
- Lead global marketing strategic planning across Blizzard’s portfolio, ensuring alignment with business goals and franchise priorities.
- Define and implement multi-year marketing strategies, identifying opportunities for innovation, audience expansion, and competitive differentiation.
- Establish clear marketing frameworks that guide annual planning, campaign execution, and performance optimization.
- Collaborate with analytics to establish marketing KPIs and measurement frameworks, ensuring campaigns are data-driven and performance-oriented.
- Collaborate with analytics, finance, and business operations to optimize marketing investment strategies across Blizzard’s portfolio.
- Drive strategic insights, executive marketing reviews, and reporting to inform decision-making and continuously refine marketing effectiveness.
- Leverage industry trends, competitive positioning, and player insights to identify new opportunities for marketing impact.
- Build, lead, and mentor a high-performing marketing strategy & planning team, fostering a culture of innovation, collaboration, and accountability.
- Serve as a thought leader within Blizzard Leadership, influencing senior leadership on marketing priorities, budget allocation, and strategic bets.
Preferred Qualifications
No preferred qualifications provided.
