Director – GTM Campaign & Strategy

Director – GTM Campaign & Strategy

Requirements

• 8+ years of experience in GTM, marketing operations, or campaign enablement
• Proven ability to lead cross-functional project teams in executing high-impact campaigns with measurable outcomes.
• Expertise in building operational frameworks and driving accountability across multiple stakeholders.
• Strong analytical skills, with experience creating reporting frameworks and leveraging data to inform strategic decisions.
• Excellent communication and stakeholder management skills, with the ability to influence senior leaders across diverse functions.
• Proficiency with GTM tools such as Salesforce, Outreach, and marketing automation platforms.
• Ability to thrive in a fast-paced, high-growth environment while managing multiple priorities effectively.

Responsibilities

• Design and oversee a centralized GTM campaign enablement and execution framework, ensuring all required actions are clearly outlined and executed effectively across teams.
• Partner with marketing, sales, SDRs, and other GTM stakeholders to ensure campaign strategy and execution are aligned with business goals.
• Serve as the operational leader ensuring GTM campaigns are executed with precision, delivering measurable outcomes.
• Coordinate the execution of GTM campaigns across all stages, including creation, execution across multiple channels, SDR follow-up sequences in Outreach, and AE enablement with tailored talk tracks.
• Drive accountability across teams, ensuring campaigns are delivered on time and meet established goals.
• Own and manage the GTM marketing and campaign calendar, ensuring all efforts are aligned and conflicts are proactively addressed.
• Lead Pipeline Weekly Business Reviews (PWBRs) for each GTM segment, with a specific focus on campaigns driving measurable results.
• Collaborate with GTM partners to analyze campaign performance, identify trends, and provide actionable insights to optimize future efforts.
• Develop strategies to ensure campaigns are directly contributing to pipeline growth and business objectives.
• Working with marketing leadership, design the reporting framework to measure the effectiveness of GTM campaigns, providing actionable insights for continuous improvement.
• Present campaign performance data to senior leadership, highlighting successes, challenges, and opportunities for optimization.
• Ensure all reporting aligns with broader business objectives and demonstrates the value of GTM campaigns.
• Establish and refine processes that enable efficient and effective execution of GTM campaigns across teams.
• Anticipate potential roadblocks and proactively implement solutions to ensure seamless execution.
• Maintain a high standard of operational rigor, ensuring consistency and impact across all GTM efforts.
• Partner with senior leaders across marketing, sales, and SDR teams to align on priorities and drive focus on high-impact initiatives.
• Act as a trusted advisor and key point of accountability, fostering collaboration and clear communication across teams.
• Influence and guide cross-functional teams to ensure GTM campaigns align with broader organizational objectives.

Preferred Qualifications

No preferred qualifications provided.