Marketing Events Planner

Marketing Events Planner

Requirements

• Bachelor’s degree in Marketing, Public Relations or Hospitality
• 5+ years of B2B marketing experience
• Ability to travel 15% of the time
• Excellent project management and communication skills
• Proficient in data manipulation (Excel, Access)
• Multi-tasking and time-management skills, with the ability to prioritize tasks
• Highly organized and detail-oriented

Responsibilities

• Researching and selecting growth-focused industry events, implementing best practices, and elevating our brand presence through professional execution.
• Develop comprehensive event strategies aligned with business objectives after identifying the company’s requirements and expectations for each event.
• Streamline planning processes, reduce operational risks, and ensure consistent brand representation across all events.
• Liaise with vendors, exhibitors, and stakeholders during the event planning process to ensure everything is in order.
• Drive and execute integrated plans and logistics for multiple simultaneous events, from initial planning to onsite event management and post-event follow-up.
• Coordinate and collaborate with cross-functional teams to deliver all event-related tasks, including event promotions, email campaigns, sales outreach, and giveaways.
• Work with a third-party event management company to manage booth properties, swag vendors, tradeshow management services, printed collateral, and requested shipments.
• Drive pre-event operations including event staffing, speaker management, agendas, on-site needs, and sales preparation.
• Ensure a high-quality, brand-aligned, and impactful presence at all external-facing events.
• Research opportunities for speaking engagements and recommend topics to cover.
• Source and negotiate with vendors (venues, catering, AV equipment, etc.)
• Manage relationships with event service providers to secure optimal pricing
• Evaluate and select appropriate venues.
• Book venues, entertainers, photographers, and schedule speakers.
• Conduct final inspections on the day of the event to ensure everything adheres to the company’s standards.
• Planned and managed event logistics and operations for trade shows, conferences, seminars, and corporate meetings to ensure deadlines were met.
• Maintain comprehensive metrics to measure ROI, lead generation, and overall event effectiveness, using these insights to continuously improve future events.
• Create detailed event timelines/schedules and coordinate internal teams/stakeholders.
• Collaborate with the marketing communications team on event promotion.
• Develop event materials and collateral.
• Manage event registration processes.
• Create engaging content for event communications.
• Track expenses and maintain financial records.
• Negotiate contracts and pricing.
• Maximize ROI for event investments.
• Report on budget performance.
• Collect and analyze attendee feedback.
• Prepare post-event reports and analytics.
• Evaluate event success metrics.
• Make recommendations for future improvements.

Preferred Qualifications

No preferred qualifications provided.