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Product Marketing Lead – AI
Company | Snowflake |
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Location | Menlo Park, CA, USA |
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Salary | $175000 – $249900 |
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Type | Full-Time |
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Degrees | Bachelor’s |
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Experience Level | Expert or higher |
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Requirements
- 12+ years of proven product marketing experience bringing innovative technologies to market, ideally with experience in data science or generative AI.
- Cross-functional team management and organizational skills, influence without authority, including senior management
- Excellent communication skills, and can engage internal leaders/teams across functions and external stakeholders
- Strong written communication skills and ability to synthesize complex information into clear and concise presentations and plans
- Demonstrated track record of building and executing successful go-to-market programs and campaigns
- Analytical mindset, interpreting and summarizing data with actionable insights
- Technical- and business-benefit understanding of prevailing and emerging AI technologies.
- BS/BA, MBA preferred
- Willingness to travel up to 25% of time
Responsibilities
- Build and execute a go-to-market strategy and innovative programs that position Snowflake’s AI offering
- Create crisp and compelling messaging, content assets, sales enablement, and more to be used by Snowflake marketing and sales teams, as well as partner teams
- Collaborate cross-functionally with demand generation, content marketing, sales, product management, and other teams to build alignment around go-to-market plans for industries
- Partner with the Developer Relations team to help drive hands-on usage and kickstart development
- Execute and be accountable for the success of go-to-market campaigns
- Communicate customer requirements and provide input to product management on product enhancements and future product direction
- Develop market/competitive intelligence, acting as our thought leader and expert
Preferred Qualifications