Senior Media Planning Specialist
| Company | Klick |
|---|---|
| Location | Toronto, ON, Canada |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | |
| Experience Level | Senior |
Requirements
- Minimum of 3-4 years of media planning experience, with a strong emphasis on digital media in an agency setting.
- Experience in the healthcare or pharmaceutical industry is highly desirable.
- Communicate and collaborate effectively with colleagues and clients.
- Effectively manage time, energy, and resources.
- Draw relevant insights from data to optimize campaigns.
- Maintain focus and clear-headed thinking under pressure.
- Identify and execute new potential products/services.
- Achieve compromise and agreement for improved outcomes.
- Investigate and analyze information to develop recommendations.
- Conceptualize and implement new processes to achieve objectives.
- Apply knowledge of tools and platforms for campaign execution.
- Present ideas and information clearly and concisely.
- Apply industry knowledge to prioritize activities and inform decisions.
- Guide processes and initiatives to achieve goals.
- Develop and deliver effective presentations.
Responsibilities
- Media Strategy Development: Turn data into information to assist in the strategy development process.
- Determine recommended media channel mix for campaigns.
- Allocate budgets by media channel and monitor spending regularly.
- Optimize ad campaigns based on approved metrics/KPIs.
- Evaluate the success of media strategies and campaigns, providing insights and recommendations.
- Collaboration and Leadership: Build and nurture relationships with media vendors to promote our brand.
- Mentor and guide Media Planning Coordinators, ensuring opportunities for professional development.
- Collaborate with Ad Operations, Media Finance, Project Managers, Biddable, SEM, Analytics, and Client Services teams.
- Execution and Optimization: Lead budget management and reporting.
- Support reconciliation of discrepancies with vendor partners.
- Professional Growth and Innovation: Learn and follow best practices in media planning and execution.
- Show increased proficiency in all media tools and operational tools (e.g., Datorama, DCM, Genome, Microsoft Office/G-Suite).
- Set SMART goals for professional development.
- Support new business development initiatives.
Preferred Qualifications
- Experience in the healthcare or pharmaceutical industry is highly desirable.